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Incorporated in Dubai · Est. 2024

The quiet weight
of pure gold.

ASU JEWELLERY TRADING L.L.C is a Dubai-incorporated house dealing in fine 22k & 24k jewelry, investment-grade bullion, bespoke commissions and discreet wholesale supply — by appointment.

999.9
Fine Purity
22k / 24k
Goldsmithing
DMCC
Dubai Trade
Stacked 1kg fine gold bullion
Vault Lot 01
1 KG · 999.9
Swiss Refined
Bespoke Goldsmithing ✦Investment Bullion ✦Wholesale Supply ✦Private Consultation ✦Repairs & Restoration ✦22k · 24k Jewelry ✦DMCC Dubai ✦Bespoke Goldsmithing ✦Investment Bullion ✦Wholesale Supply ✦Private Consultation ✦Repairs & Restoration ✦22k · 24k Jewelry ✦DMCC Dubai ✦

The Maison

A Dubai house, devoted to the art of gold.

Incorporated in the Emirate of Dubai as ASU JEWELLERY TRADING L.L.C, our maison operates quietly at the intersection of the souk and the vault — sourcing, refining and re-imagining gold for collectors, families and institutions.

Every commission begins in person. A measured conversation. A tray laid out under warm light. Whether you arrive for a single ring, a wedding set, or a hundred-kilo allocation of investment bullion — the meeting comes first.

  • License No
    843799
  • Registration No
    1433162
  • DCCI Member No
    325314
  • Trade
    Wholesale & Retail
  • Purity
    22k · 24k · 999.9
  • Practice
    By Appointment

Collections

Pieces shaped by hand.

Aurelia Riviera
N°01
High Jewelry

Aurelia Riviera

22k · Pear Diamond
Sahar Studs
N°02
Bridal

Sahar Studs

18k · Pavé
Zahab Bangles
N°03
Heritage

Zahab Bangles

22k · Emerald & Rose Cut
999.9 fine gold bars

Investment Bullion

Bars by the gram,
or by the kilo.

We supply LBMA-grade cast and minted bars — 1g, 10g, 100g, 1oz, 1kg — sourced from accredited Swiss and Emirati refineries. Allocations available wholesale to family offices, banks and bullion dealers, or retail to private clients with full provenance.

Retail Bars
1 g — 100 g
Investment Bars
1 oz · 1 kg
Bulk Allocations
Wholesale
Secured Logistics
Vault & Ship
Request allocation pricing →

Bullion Pricing

Price your kilo, live.

Indicative pricing on 999.9 fine gold bars, computed from live XAU/USD spot. ASU pricing matches the market rate up to 10 kg — and steps down 0.8% for every additional 10 kg you take, up to a maximum 4% discount.

  • Spot · XAU/USD—
  • Market · per kg—
  • USD / AED—
Tier 0 · 0.0% off
kg
Market price
—
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ASU price
—
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Your saving
—
0.0% volume discount
In AED
—
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Add 9.0 kg more to unlock the next 0.8% tier discount.
Lock this price in person →

Services

Every service begins
with a conversation.

01

Private Consultation

In-person, by appointment at our Dubai salon. Tray-side advisory for collectors, brides and investors.

Enquire →
02

Bespoke Commissions

From sketch to setting — wedding sets, signets, bridal suites, and one-of-one pieces hand-finished in our atelier.

Enquire →
03

Wholesale Supply

Trade pricing on 22k & 24k jewelry, daily bullion lots and refined bars for jewelers, dealers and institutions.

Enquire →
04

Retail Boutique

Curated finished pieces — necklaces, bangles, rings, earrings — available for private viewing or direct purchase.

Enquire →
05

Repairs & Restoration

Re-tipping, re-sizing, polishing, stone re-setting and full restoration of heirloom gold — by our master goldsmiths.

Enquire →
06

Bullion & Vaulting

Buy, sell or store investment-grade gold with documented provenance and secure Dubai logistics.

Enquire →
A goldsmith's atelier in Dubai

The Atelier

Hands,
loupes,
patience.

Our master goldsmiths work in a small Dubai atelier — slow, deliberate, unhurried. Repairs returned in days, commissions in weeks, heirlooms in the time they deserve.

"Gold remembers every hand that has held it. We try to leave a quieter mark."

Contact Us

Start with a private conversation.

Bespoke pieces, repairs, retail purchases, wholesale jewelry orders and investment-grade gold bar allocations — send your enquiry through the form and our team will respond to arrange your consultation.

ASU JEWELLERY TRADING L.L.C · Incorporated in Dubai